When you have a small business in a big town, it’s important to have good advertising and even better services.
I knew it was going to be hard to compete with some of the large corporations when I opened my HVAC repair and installation service business.
I had the best service in town and the lowest prices, but I was a small fish in a huge pond. I immediately thought about advertising online, but I didn’t want to spend a fortune. I tried a lot of different avenues before I contacted a company with digital marketing and advertising experience. The only thing I regret about contacting the digital marketing company is not doing it sooner. The company has lots of different ways to increase visibility and drive traffic to my website. They absolutely helped me boost sales and earn more revenue. The first thing that the little marketing company wanted to do was overhaul my website. It was old and half of the links weren’t working. I didn’t have the time or experience to fix up the website that I had made with front page almost 10 years ago. The advertising company made several changes to the website and updated all of the information with better graphics and descriptions of my products and services. All of the additional information made it much more likely for customers to click on pages or call for services. Using social media platforms like Facebook and tiktok, I recently started a video series that includes troubleshooting a variety of common HVAC issues. I’m hoping these helpful HVAC videos will go viral and lead to even more advertising online.