They rank higher because some of the available keywords I typed in are right on their website.
Since our fiance works for an online marketing business, I guess these days am very aware of how websites are laid out plus how high they rank on google. First, I know that web design is absolutely pressing. When I see a supplier that has blurry pictures, strange mixes of colors plus broken affixs, I immediately click off. That means some local woman or the major owner of the supplier built their own website. They aren’t as professional as they claim since of course they didn’t hire an SEO business. I also want numerous pages of content or at least paragraphs of information if I am actually buying a new Heating as well as A/C unit, fridge or stove. I need to understand the facts. A wonderful contractor will even have their BBB rating, reviews plus clickable links to their products. Second, how high the website ranks is pressing to me. Does anyone ever click over to a page more than one of google? Who scrolls all the way to the bottom too? I look past the top several spots since those companies are relying on PPC marketing. I like directly after that since that often means the supplier relies on SEO in order to rank higher. They rank higher because some of the available keywords I typed in are right on their website. That means I am getting a natural, perfect match. It just makes wonderful sense. It is amazing to me how various companies have still not improved their entire digital marketing plus web build. It is so pressing when running a new HVAC business.