I can’t provide code for a website, set up an interactive contact form or target keywords.
It is easy to get overwhelmed when you do not understand a problem or how to fix it. When I looked into how companies are positioning themselves to show up online, I didn’t know how to go about that. I am from an age when people used the phone book, newspapers, television and radio to find professional services. The online market is the only advertising that really matters. While some older clients continue to call to schedule services, our company needed to establish itself in a modern market. We were looking to reach new home buyers, newly married couples and expanding businesses. Our HVAC company’s future was at risk unless we made some big changes to our advertising budget. Creating an online presence was more complicated than I first imagined. I had no idea how to set up our company as a top ranking option for keywords on Google and other search engines. In order to bring in modern clients, those potential leads needed to find our company when they typed in searches for HVAC specific services. We wanted to show up for installation, maintenance and repairs. I needed to learn how to manage SEO strategies. While I understood the idea of it, I lack the skills to make it happen. I can’t provide code for a website, set up an interactive contact form or target keywords. My knowledge is centered around HVAC. I needed to hire professional SEO services to elevate our brand recognition, build an online presence and reach potential clients.This specialized company got us ranking and implemented effective PPC campaigns. I was amazed by the leads this strategy generated. Since hiring the SEO company, I’ve also needed to hire three more technicians for fieldwork and we’ve invested into 2 additional service trucks.