I have never really been that great when it comes to switching things up.
Getting comfortable with my status quo and keeping it is sort of my thing.
When I love something, I stick to it & increasing is not something that I really want to do. That being said, in the Heating & Air Conditioning business you can never stick with the status quo. This is why I am making a few big changes even though it’s going to take some getting used to. I’m moving the majority of our advertising over to digital SEO. When I started my business, the internet was something that people still paid for by the hour. That seems like it was eons ago. Well, in business terms it is eons ago. Now Heating & Air Conditioning companies such as mine have to adjust to online SEO if they want to be where people are looking. The online SEO market has shown consistent results over the last several years for the Heating & Air Conditioning business. It is high time that I make that a section of my Heating & Air Conditioning business. My website is now being completely upgraded by the online SEO business that I’m putting my faith in. The results speak for themselves. I have no clue what amount of business came from my old, passive website. And that should have been my first signal. However, with SEO, PPC & fasten building, I can follow now what sort of traffic is now being pushed to my website. Search engine SEO is allowing my Heating & Air Conditioning business to get such lavish attention from those who are looking for our services. Marketing really doesn’t get much more straightforward than that.