Some weeks ago, Lillian saw it fit to hire a different digital advertising company.
Her sister, Nancy, was aware she was annoyed with the aged digital advertising company.
But, the two spoke about not making a decision until they had time to talk about a few key matters. Lillian does not like holding on and not making hasty decisions. Nancy wasn’t surprised when she went behind her back and took action without speaking to her. They have been partners in an Heating, Ventilation and A/C service company for 6 years. Lillian founded the business and her sister Nancy joined later. When they became partners, they agreed to 100% partnership and that they would make decisions as a team. But, when website traffic was low, Lillian immediately started talking about hiring a new advertising company. Nancy tried to explain to her that they needed to give the SEO campaign room to work, however Lillian did not want to wait. At the moment, they are working with a new advertising company and the website contact button isn’t operational. Lillian has been on a cruise for two weeks and the business hasn’t had any calls from the website because its clients cannot contact them. When clients do try to use the contact button, they end up with a broken page. Nancy believes they were much better before Lillian saw it fit to take matters into her own hands. If she thought things were bad before, she is really going to be frustrated when she sees how bad business is and the amount of traffic that they have on the website. The company would be thriving if the contact button was operational.