Trying to keep a business alive is no joke.
I have managed to streamline this company as much as possible, and it’s still hard to make ends meet.
Besides myself, the only other employee is my wife Doris, and we operate out of our garage. Expenses are minimal, which is good, but profits are also minimal, so we need to shake things up and do something to start driving more revenue. Our folly was to believe that quality content and organic growth would fuel our business, but that hadn’t worked out like we planned. Then I learned about SEO and that changed everything I thought I knew about the website. The problem wasn’t the quality of our content, it was not using correct SEO techniques to maximize it’s exposure. The way it works is that Google rankings are based on sites crawled by bots, which are done constantly across the world wide web. These bots look for SEO benchmarks, the better your SEO and web design, the easier it is for these bots to track it. In other words, catering the style and organization of your data for the bots (called search engine optimization) will boost your Google rank higher than any amount of writing could do. The quality content is important, of course, but without the right SEO, it might as well be written in a notebook at home. If you have a website that needs a boost of organic traffic, look around online for SEO services to suss out different possible solutions to your exposure and web design problems.