How much time do you spend on social media? How much time do your friends and family spend on social media? What about your teenagers and their friends. They honestly spend a good portion of their day interacting on those websites, right? The point I am trying to make is that social media is one of the most high-visibility markets you can find, social media is global, however at the same time it is local. The problem is that a lot of suppliers don’t see the value in it, there are massive suppliers out there that spend hundreds of thousands of dollars on Google ads to promote themselves around the world, but a small business can use targeted Google ads and PPC ads to advertise locally, and focus just on your immediate vicinity. I work with a lot of small mom and pop stores, and a couple of heating and air conditioning companies, and those are great examples. There is no reason to use Google ads to promote these suppliers outside of a range of a few miles. If you can’t drive to the store or have the heating and air conditioning supplier come and do repairs, then it is a waste of spent money per click ad. We constantly set our Google and PPC ads to only be visible to people within 10 miles of the store’s location. Our PPC ads are literally invisible to everyone else except the locals, and because the ads are “pay per click” we get the most out of our advertising budget this way. Contact me today and see if I can help you!