How much time do you spend on social media? How much time do your friends and family spend on social media? What about your kids and their friends, they spend a good portion of their day interacting on those websites, right? The point I am trying to make is that social media is one of the most high-visibility markets you can find, and social media is global, but at the same time it is local.
The problem is that a lot of dealers don’t see the value in it.
There are big dealers out there that spend hundreds of thousands of dollars on Google ads to promote themselves around the world, but a small business can use targeted Google ads and PPC ads to advertise locally, and focus just on your immediate vicinity. I work with a lot of small mom and pop stores, and a couple of heating and A/C companies, and those are good examples. There is no reason to use Google ads to promote these dealers outside of a range of a few miles. If you can’t drive to the store or have the heating and A/C business come out and do repairs, then it is a waste of a pay per click ad. We always set our Google and PPC ads to only be visible to people within 10 miles of the store’s location! Our PPC ads are literally invisible to most people except the locals, and because the ads are “pay per click” we get the most out of our advertising budget this way. Contact me today and see if I can help you!